Aura Labs
CLIENT
Aura Labs Footwear
SECTOR
Footwear / Lifestyle
Footwear / Lifestyle
SCOPE
Identity + Packaging
YEAR
2025
2025
[ Details ]
X: 18 | Y: 06 | Z: 01
UTC+2
[ Details ]
X: 18 | Y: 06 | Z: 01
THE PROBLEM
AURA LABS needed a consistent brand system for sneakers—packaging and releases felt disconnected and not premium enough.
THE SYSTEM
We built a structured identity with strong type and modular packaging layouts, supported by a clear style guide for logo, grid, and print rules.
70%
30%
ACCENT
THE RESULT
A unified brand from box to campaign. Packaging is faster to produce, easier to extend across new models, and consistent across retailers—so every release looks intentional, recognizable, and ready to scale.
THE PROBLEM
AURA LABS needed a consistent brand system for sneakers—packaging and releases felt disconnected and not premium enough.
THE SYSTEM
We built a structured identity with strong type and modular packaging layouts, supported by a clear style guide for logo, grid, and print rules.
70%
30%
ACCENT
THE RESULT
A unified brand from box to campaign. Packaging is faster to produce, easier to extend across new models, and consistent across retailers—so every release looks intentional, recognizable, and ready to scale.
LET'S CREATE
LET'S CREATE
LET'S CREATE
LET'S CREATE
